Animated 2-Floor wrap-around neon window installation for Vans Shanghai Flagship store at Nanjing Lu.
The world’s first Vans intelligent retail store – China’s first flagship Vans store houses retail, custom workshops and events within a 3-story immersive experience environment. Located on one of the world’s largest and busiest shopping streets on Nanjing East Road – the promenade comes alive at night and is known for it’s bright neon signage and light-based displays found along the strip.
The animated neon window installation wraps around the terraced building facade over 2-floors and depicts aspects of Vans brand, skateboard, creative and local culture thought the use of text and graphic elements.